In the new MultiMailer 2012 there are many powerful functions for statistics and analysis of (e-mail) newsletter deliveries included. With these functions you can for example:
– See how many of your delivered newsletters get opened
– See who of your contacts opens the newsletter that you mailed
– See who clicks on the links in your newsletter
– See which links get the most clicks
View the information directly in the program
Information about opens, clicks, etc. can be viewed directly in the program. For example, in the mailing list in MultiMailer every contact that have opened a newsletter, or clicked on a link in the newsletter, obtains a special graphical symbol (as seen in the picture to the right). So you can in an easy way see who opens your newsletter and who clicks on the links in the newsletter. If you need even more information, you can also see which links in the newsletter the contact clicked on!
Charts
Via different types of charts (for example a pie chart) you can view information about the number of opens and clicks. Statistical data like this can also be viewed in a table.
Easy to send a follow-up e-mail
It is easy to send a follow-up e-mail to those contacts that opened your previous newsletter, or clicked on the newsletter’s links. This will make your newsletter campaigns more effective, because you will know what your customers are interested in and you can response to this in a proper way, and in the right time.
Export the information to other programs
All this information can be exported from MultiMailer, and imported to other programs (for example CRM systems and databases). MultiMailer can also create detailed reports that can be viewed directly, for example in Microsoft Excel.
What is the trend?
With the statistics and analysis functions in MultiMailer you can compare different newsletter deliveries (mailings) with each other, and see what the trend is. For example, is the number of opens and clicks increasing or decreasing over time? Which subject line got the most opens? Which e-mail contents got the most clicks?
More information
You can read more about the new statistics and analysis functions in MultiMailer 2012 here:
> Statistics and analysis of newsletter campaigns