SamLogic Software Blog

In MultiMailer 2013 (version 8.0.16 or later), we have improved the duplicate management in mailing lists. By pressing the F8 key or by selecting the menu item Edit – Select Duplicates MultiMailer displays now, in addition to the usual selection, two arrows in front of the duplicate contacts it founds (see picture below).

In previous versions of the program, MultiMailer highlighted duplicates only with regular (inverted) marks. However, this marking disappeared once you clicked on and selected another contact from the list. In order to get the duplicate marking back, you had to press the F8 key again. With the new duplicate management function, you can always see duplicates marked and you do not need to press F8 more than once. The picture below shows the way duplicates are marked when no contacts are selected in the list:

The new duplicate management function makes it easier to remove duplicates of contacts and to choose which duplicate to delete. You can quickly scroll through the list and if you see two duplicates after each other both marked with an arrow, you can easily choose which contact is to be retained and which is to be removed. To remove it, you simply highlight it and press Delete. Then you can continue scrolling to see if there are more duplicates on the list.

Quick method still available
If you only have e-mail addresses in your mailing list, it is not hard to decide which contact should be deleted. There is a faster method for removing such duplicates and that is to simply press F8 and directly after that Delete. Then all the duplicates will be erased from the mailing list in a single operation.

When MultiMailer marks duplicates in your mailing list, it never highlights the first instance of an entry, but only its duplicate copies. That is why pressing F8 and Delete quickly removes only duplicate copies. However, if your mailing list contains more data than just email addresses, you should go through the duplicates one by one to see which entry you actually want to keep in the list.

Number of duplicates is now displayed in the application’s status bar
MultiMailer 2013 shows you now the number of duplicates found on the list at the bottom of the application’s status bar (see image below):

We have introduced new features for statistics monitoring and reporting in the new MultiMailer 2013. One new feature is that you can now see at what time your email recipients open your newsletter. You can also look at the dates on which your recipients open your newsletter. You can check how many open your newsletter on the dispatch date and also over the next coming 7 days. The picture below shows how it might look when you choose to view this information in a chart form:

In the picture above you can see (in the chart) number of newsletter openings on the dispatch date and number of openings over the next 7 days. In the drop down menu at the bottom right, you can switch between openings per day and openings per hour.

Information about the openings’ date and time can be exported from MultiMailer to other programs.

In MultiMailer 2012 and in earlier versions, all statistic charts were displayed in a separate window. Starting with MultiMailer 2013, the diagrams can be shown directly in the Sent Messages tab. This applies for all kinds of charts available in MultiMailer.

The image below shows a chart with the number of opened and unopened newsletters for an e-mail dispatch. The diagram is displayed directly in the Sent Messages tab under the list of e-mail dispatches. You just need to select a dispatch to see a chart for the particular e-mail dispatch.

The picture below shows a chart where multiple e-mail dispatches are compared. The graphics represents the number of newsletters sent and opened for different dates.

It’s easy to choose e-mail dispatches you want to compare with each other. You just click on the chosen e-mail dispatch in the list and a new up-to-date chart appears immediately.

Just as before, you can change the chart type in the option bar at the bottom right. Similarly, you can also choose whether newsletters with links that people clicked on should appear in the diagram.

The email marketing software SamLogic MultiMailer 2013 has a new feature that you can use to publish Twitter messages (tweets) directly from the program. So when you send out a newsletter, you can inform on Twitter about it at the same time. You use the Twitter feature in MultiMailer by selecting the menu option File – Twitter. This opens the following dialog:

Web links in Twitter messages can be automatically shortened. You can choose to use the bit.ly service to shorten the links or let Twitter to shorten the link when the message is received. If you wish to use the bit.ly service, check the box Use bit.ly to shorten URLs in the Send message to Twitter dialog (see image above).

You can continuously see the length of your Twitter message while writing so you can make sure not to exceed the maximum limit of 140 characters in a tweet. To enter the username and the password for your Twitter account, press the Change button.

More use of social media
You can also add a Twitter icon to your newsletter, so if your customer clicks on it, he/she goes directly to your Twitter page. Check out our video about how to add support for social media in MultiMailer.

Related information
> Social media in MultiMailer
> New features in SamLogic MultiMailer 2013

We have updated our email marketing tool MultiMailer 2013 so it now has a full support for Unicode (UTF-8) when you create and send out newsletters. That means that you can write and send newsletters in any language and with any character whatsoever, Chinese, Japanese, Thai, Russian, Arabic, Hebrew etc. Of course that MultiMailer 2013 also supports Western languages​such as English, German, French, Spanish, Greek, Italian and so on.

The image above shows a Thai newsletter displayed in MultiMailer.

Unicode
Unicode is a standard that handles all characters in all the world’s writing systems. The good thing with Unicode is that all characters can be displayed in any language or country regardless of what language your computer operating system is set to. This is not the case if you use a language-specific character set. In this case the recipient must have the same character system installed otherwise the characters are not displayed correctly. With Unicode, you do not have this problem.

Chinese text in USA
If you for example want to create a newsletter in Chinese and send it to email recipients in the US using American Windows, you can fix this easily by using the Unicode (UTF-8) character set. The newsletter will be displayed in Chinese for your receivers even if they do not use Chinese Windows.

Select Unicode (UTF-8) in MultiMailer
To create or send out a newsletter that uses Unicode, you have to set it in MultiMailer. To do this, follow these steps:

1. Start MultiMailer
2. Select from the menu Settings – Options
3. Select the tab Language
4. In the drop-down menu E-mail character set select “Unicode (UTF-8) – [utf-8]”
5. Close the dialog

In the picture above, the e-mail character set Unicode (UTF-8) is selected.

If you create your newsletter with a different HTML editor than MultiMailer, make sure that it is set to Unicode (UTF-8).

Full Unicode support even for sender’s name
Besides the advantage of creating newsletters with Unicode in MultiMailer, you can also use Unicode’s characters for the sender’s name. That means that you can enter a name of your newsletter sender in e.g. Chinese, Arabic or Thai. It will display correctly for your recipients regardless the language version of Windows they use.

Even sender’s name has now full support for Unicode. In the example above, the sender’s name is written in Thai.